If your website is very creatively and artistically developed by your webmasters but if your domain is not good potentially or irrelevant with the website then the hard work done by the webmasters can go in vain . So that's why for big projects where you have planned to invest a bid sum of money you should be utterly careful in selecting a quality name for your website . People sometimes take a wrong decision by buying those domains which are temporarily attractive domains without keeping into consideration the other factors like age of the domain , Google Page rank of the domain , length of the domain , back links etc . If these things are good and satisfies you then there is every reason to buy that domain and spend a big amount even if you are registering new domain names then also it is important that the keyword should be good or your company's name or your product's name is there

It is very important that the domain should be short in length If it is not short thats ok doesn't matter but short domains are ideal . Useless hyphens should not be there , hyphens should be used only at that time when it is very necessary

So these are the aspects which are very important in the selection process and if these things are followed that can make a huge difference on the overall performance of your business . These things are absolutely necessary to follow if your are professionally doing a web based business or dependent from the website that you are making , these things can play very vital and significant role in the success of the project that you are making.

According to many SEO experts the domain plays a prominent role in the success of the website and if the selection of your domain is good and healthy that domain can take your website and your business to a very long way