How To Design An Effective Banner Ad
The designing of the banner ads is indeed the most important factor to attract the attention of the public and hence the promotion of your work. It is critical and not an easy job for anyone to convert the colors, animations, graphics, and words to create an ad to impress the viewers.
Of course, the banner ad is for a particular purpose suiting your requirements and thus you need to first identify the impression you want to make and the action you want the viewer to take after seeing your ad. Clarifying the soul purpose of the banner ad directs you to a certain mind set to design the banner in the right way.
It is always recommended to research over the internet about the relation between the purpose of the ad and the designing associated with it. The response on the particular banner ad can then be judged to devise an opinion about the public's choice for the ads. The best way is to visit the major web pages like MSN.com.
The first and the foremost thing in the ad designing are to be very clear in what you are trying to imply, than just concentrating on the decorations and attractions. A clear yet strong approach on what you want also proves to be useful for the viewer and thus can prove to be much more beneficial for you.
The use of words is very crucial in specially the banners and ads in which you are trying to convince on a particular thing. Some of the commonly used words that can immediately attract attention are "Free," "unbelievable," "incredible," "affordable," "heartwarming" however too much of word use might turn off the reader.
The images and animations should be used very carefully, making sure not to over do it and finally a right type of contrast is very effective in attracting the viewer.